NEW YORK (AP) – Disney +’s “Hamilton” streaming was certainly the biggest event on TV screens over the holiday weekend.
Size, however, remains a mystery.
Disney knows this, but it is not revealing. The data also arrives at Nielsen, but will not be released until Disney has given the green light. “Hamilton” is the poster of how measurement science does not track how entertainment content is consumed.
Disney +, which announced in May that it had registered 54.5 million paying subscribers in the world, will not publish information on the number of people subscribed in time to obtain “Hamilton” nor on the number of viewers until its next quarterly earnings report, said a spokesperson.
Nielsen offers a lot of information about people who watched TV shows last week. For example, Fox News Channel attracted 5.7 million viewers on Friday night when it showed President Donald Trump speaking at Mount Rushmore.
The television audience is widely known because advertising is the cornerstone of the business. Advertisers need to know exactly how many eyeballs they are getting for their money.
This is different for streaming services, which are mainly supported by subscriptions. Industry giant Netflix has set a trend by keeping details of the number of people watching their programs largely secret.
Nielsen said he was repeating what he had done at the start of cable TV by letting networks and their business owners dictate the amount of information about the number of people watched. Emerging networks thought it was a buzzkill if people learned that the audience for highly promoted shows was small.
The same goes for streaming services. They’re also worried about how the viewing models will be portrayed – a new streamed show will often have large audiences when it is first released, but will fall quickly.
Nielsen pushed during the pandemic to publish more information, including a weekly list of the most broadcast programs according to the minutes viewed.
With the market increasingly populated by streaming services, there is increasing pressure among creators and marketers to obtain more reliable information on the real popularity of the shows, said Fuhrer, Nielsen’s executive vice president for media, on Wednesday. product leadership.
“This is a really important inflection point for the ecosystem,” said Fuhrer.
But rest assured. At some point, the world will know how many people have stopped the fireworks for “Hamilton”.
Led by the eternal summer favorite, “America’s Got Talent”, NBC was the most popular prime time network last week, with an average of 3.8 million viewers. CBS had 3.3 million, ABC 2.3 million, Univision 1.4 million, Fox 1.3 million, ION Television 1 million and Telemundo 820,000.
Fox News Channel dominated cable networks, with an average of 3.35 million viewers. MSNBC had 1.93 million, CNN 1.56 million, HGTV 1.26 million and TLC 1.14 million.
ABC News World Tonight led the evening news with an average of 8.9 million viewers. NBC’s Nightly News had 7.5 million and the CBS Evening News 5.3 million.
For the week of June 29 to July 5, the 20 most popular prime-time programs, their networks and viewers:
1. “America’s Got Talent”, NBC, 8.44 million.
2. “60 minutes” (Sunday, 7:00 p.m.), CBS, 6.09 million.
3. “The Ingraham Angle” (Friday), Fox News, 5.7 million
4. “NCIS”, CBS, 5.21 million.
5. “Macy’s Fourth of July Fireworks”, NBC, 4.76 million euros.
6. “FBI”, CBS, 4.57 million.
7. “Hannity” (Friday), Fox News, 4.41 million.
8. “NASCAR Cup Series”, NBC, 4.34 million.
9. “Hannity” (Wednesday), Fox News, 4.33 million.
10. “Tucker Carlson Tonight” (Monday), Fox News, 4.29 million.
11. “America’s Funniest Home Videos”, ABC, 4.27 million.
12. “60 minutes” (Sunday, 8 p.m.), CBS, 4.262 million.
13. “Young Sheldon”, CBS, 4.26 million.
14. “Tucker Carlson Tonight” (Thursday), Fox News, 4.22 million.
15. “Tucker Carlson Tonight” (Tuesday), Fox News, 4.161 million.
16. “Hannity” (Monday), Fox News, 4.156 million.
17. “Tucker Carlson Tonight” (Wednesday), Fox News, 4.13 million.
18. “Hannity” (Tuesday), Fox News, 4.08 million.
19. “The Wall”, NBC, 4.06 million.
20. “World of Dance”, NBC, 4 million.
Source: AP News