July 31 — Coca-Cola on Friday introduced its latest attempt to fuse its signature soft drink with coffee in three different flavors.
Coca-Cola With Coffee will hit U.S. shelves in January with double the amount of caffeine in a 12-ounce serving than traditional Coca-Cola — 69 mg.
It will be available in three flavors of Brazilian coffee — dark blend, vanilla and caramel.
“This is a truly unique hybrid innovation that will pioneer a new category we’re calling refreshment coffee,” said Jaideep Kibe, vice president of Coca-Cola Trademark.
“Coca-Cola With Coffee is a product that is meant to be tried. Because when you take that first sip, you realize there’s nothing quite like it. It sips like a Coke and finishes like a coffee.”
Though the drink won’t be available until next year, the company is offering members of its insiders club advanced access to it.
Coca-Cola first piloted a version of the drink in Japan in 2018 and expanded it to other markets in Australia, Brazil, Vietnam, Turkey and Italy, tweaking the formula and packaging to suit local tastes.
“The COVID-19 pandemic has accelerated the need for us to be more disciplined in how we launch, validate, refine and scale up big bets like this,” said Javier Meza, chief marketing officer for the Coca-Cola Company’s sparkling beverage portfolio.
This isn’t the first time the company has tried to combine its classic Coke flavor with coffee. In 2006, it launched Coca-Cola Blak, but pulled it from shelves in 2008 after low sales.